Crayola, the brand that inspires creativity through color, announced today that it is introducing a new blue crayon color inspired by the discovery of a “new to the world” blue pigment. YInMn Blue, the vibrant pigment discovered in 2009 by chemist Mas Subramanian and his team at Oregon State University, is the inspiration behind Crayola’s newest crayon color.
The partnership between Crayola, Oregon State University and Shepherd Color Company was announced during an on-campus event where leaders in color, creativity and design joined forces in a panel to discuss the importance of color in everyday life through the many ways science, art and consumer products intersect.
Crayola is also inviting North America to help name the new blue, which will replace the recently retired Dandelion color across its crayon portfolio. The name submission contest kicks off today at Crayola.com/NewColor and runs through June 2, 2017. Consumers who submit name ideas will be entered for a chance to win one of four weekly prizes.
On July 1, 2017, Crayola will release the top five blue crayon color names at Crayola.com/NewColor. Consumers will then be able to vote on their favorite color and view the real-time, daily voting results. To add to the excitement, voters will be entered for a chance to win one of six grand prizes of an all-expense paid trip for four to the Orlando Crayola Experience and a daily prize of the award-winning Crayola Air Marker Sprayer.
Crayola will unveil the new fan-selected blue crayon color name and the six grand prize winners in early September 2017. The new blue crayon inspired by Oregon State University’s YInMn blue pigment will begin appearing in Crayola products in late 2017 through early 2018, just in time for holiday gifting.