More than 4.5 trillion cigarette butts are littered worldwide each year. Truth Initiative®, the national public health organization building a culture where all youth and young adults reject tobacco, has partnered with Girl Scouts Nation’s Capital in the Greater Washington Region, to engage more than 2,000 girls in the fight against tobacco.
The ‘Earth Defender’ curriculum teaches Girl Scouts how to become the generation to end smoking, by taking a stand against the most polluted item in the world: cigarettes butts. Through this partnership with Truth Initiative, Girl Scouts is incorporating the nationally recognized truth campaign from Truth Initiative into the Girl Scout Leadership Experience program, through its three keys to leadership – Discover, Connect and Take Action!
The partnership will expand on the Girl Scout’s mission to build girls of courage, confidence and character, who make the world a better place. This first-of-its-kind, tobacco prevention curriculum will teach girls about the environmental impact of tobacco and the facts about smoking.
This program is being integrated into a variety of camp activities for Girl Scouts of all ages. Participants will receive an Earth Defender patch and cape to celebrate their completion of the curriculum. Additionally, girls who have progressed through the Girl Scout levels will serve as role models, facilitating the truth and Girl Scout curriculum to youth enrolled in the organization’s community based and summer sleep-away camps. This rollout of ‘Earth Defenders’ will serve as a pilot program, with the potential to expand into future years.
Check out the Earth Defenders program video here.
Anllelic Lozada “Angie” is a proud P.A.N.K (professional aunt with no kids), a Personal Marketing Strategist in NYC and Los Tweens & Teens “Tia-in-Charge,” based in New York City. Anllelic wants you to best your best life so you can positively influence your tween and teen. Subscribe to her weekly e-newsletter in Spanish in marketingparatucarrera.com/Vendete, where she shares personal marketing strategies to help you “Comunicar lo genial que eres.”