Whether delivered in traditional toys or products driven by advanced technology, toys that keep kids and their imaginations at the center of the play experience. With increasing emphasis on value and play value, how do parents pick toys that will create outstanding play experiences for their kids? That’s one of the big questions heading into… [Read More]
toys
Girl Super Hero Action Figures Gift Sets Inspire Imaginative Play
As the holidays approach, IAmElemental, the toy company that pioneered strong, healthy female action figures, has issued limited-edition gift sets of its award-winning superheroes. The gift sets feature female action figures from the company’s Series 1/Courage (Bravery, Energy, Honesty, Industry, Enthusiasm, Persistence and Fear) and Series 2/Wisdom (Creativity, Ingenuity, Curiosity, Logic, Exploration, Mastery and Oblivion). Available… [Read More]
[Video] Frika Kahlo and Amelia Earhart are Among the 17 Global Role Models Honored by Barbie
According to a online study conducted by Mattel to 8000 mothers of girls 0-10, 81 percent* of moms globally worried about the type of role models their daughters are exposed to. Barbie decided to do something about this and ignited a conversation around the importance of positive role models. Sparking a global conversation leading up to… [Read More]
[VIDEO] These are the Top 6 Trends Seen at the 2017 New York Toy Fair
Kids’ obsession with “unboxing” and collecting toys, a revival of nostalgic brands, and toys that teach children to be better global citizens are just a few of 2018’s biggest toy trends announced today by The Toy Association at its 115th North American International Toy Fair. The Toy Association’s team of trend experts predicts that 2018 will see… [Read More]
9 Tips to Give Holiday Donations to Older Kids
Are you donating toys for holiday toy drives this season? If your answer was a “sure yes,!” then remember older kids in your holiday donations, as it’s usually easier to find cute toys to donate for kids under 7 and the older ones tend to be forgotten. In reality when thinking about ‘toys’ our minds… [Read More]
[Gift Guide] The Techie Boy: 24 of the Coolest Toys to Explore, Play & Learn
In our [Gift Guide] posts we specially curate a collection of gift items we absolutely L O V E, where you can’t only drool over the pictures, but actually SHOP online them by just clicking in the images. How cool is that? This [Gift Guide] is perfect for that tween boy that loves high-tech toys to… [Read More]
[Gift Guide] What to Buy for your Special Tween Girl
I hear it over and over again: “What gift should I buy my tween daughter/granddaughter/friend’s daughter?” When girls hit the tween years, they seem to become more and more difficult to purchase for. Their requests come with higher price tags and what is popular today may no longer be popular tomorrow. To help, I’ve compiled… [Read More]