This is part of a sponsored collaboration with Cooper Tires and DiMe Media.
A few weeks ago, our contributer boy-mom, Candy Olivares, reported how was her experience changing her old auto tires to brand new Cooper Tires, while at the same time teaching her adorable tween son about tire safety. This was thanks to our partnership with the brand prior to Hispanicize 2017 (the largest annual gathering for Hispanic brands & content creators).
Los Tweens & Teens was one of the content creators in attendance in last week’s Hispanicize and we were VERY social, to say the least 🙂 Every attendee was snapping, tweeting, living-ing, posting about, well – documenting everything. You can see our photos from the event in our Instagram & Facebook, as well as read our live-tweets here.
Cooper Tires was one of the brands taking advantage of the prime opportunity to connect with media and content creators like us who serve as the intermediaries between information and consumers.
The brand took the opportunity further than just having an exhibition booth or a cool tschoskie in the goodie bag, but they also invited a group of Latino influencers (most of them moms) to have an honest conversation about auto tire shoping, the Cooper Tires brand itself, as well as tire safety & maintenience.
For me it was the first time participating in a focus group and I must tell you – it was a very interesting (and informative) experience! We wanted to take you behind the scenes of what went on in this private affair with about 15 influencers and what better way to let you inside the fun via some of the actual social posts of the influencers themselves 🙂
Helpful insights, right? Now the next time you go auto tire shopping, take the time to do your research and consider the factors that really matters (other than price): your roads, your daily usage, car type and weather. Visiting CooperTires.com is a good website to check out.
HOW OFTEN DO YOU THINK ABOUT YOUR TIRES?
Let us know by taking this short survey –> https://www.research.net/r/N9TLJN9
WATCH CANDY OLIVARES EXPERIENCE CHANGING HER CAR TIRES TO COOPER TIRES: