We are proud to partner with our “Safety Driving” partner, Ford Motor Company, for this initiative.
Multitasking is part of today’s busier-than-ever society but the practice can actually be deadly while behind the wheel. With the constant increase of demands, the temptation to split our focus is stronger than ever, creating a new and very dangerous safety hazard on the road: distracted driving. When distracted driving occurs around school zones, the results can be deadly. Ford Motor Company is aware of the dangers distracted driving presents and wants to help Florida schools battle the issue.
According to the Florida Highway Safety and Motor Vehicles (FLHSMV), in 2013 distracted driving was the cause of 39,000 crashes in Florida resulting in 201 deaths and 33,000 injuries. A big misconception regarding distracted driving is that it doesn’t go beyond cellphone usage; however, as FLHSMV states, distracted driving is “any activity that takes the driver’s attention away from the task of driving.” This includes eating, applying makeup, and even playing with the radio.
“Ford Safe Driving Zone: Zona de Conducir Seguro”– is a safety campaign in partnership with schools across Florida schools and Los Tweens & Teens.
The campaign seeks to emphasize the importance of keeping our hands on the wheel and our eyes on the road at all times and will be implemented initially at school zones across Miami, Florida. The partnerships aim to create a greater awareness among drivers, especially teenagers, about distracted driving and how it affects everyone on and off the road- especially around school zones.
We encourage Florida schools to participate and receive a gift of safety equipment to help improve your schools’ safety programs. Ford Safety Zone team members across the state and in Miami, Miami-Dade Schools Police Department, will hand-deliver Ford Safe Driving Zone banners directly to campuses. The person who nominates the school is automatically entered to win a $50 gift card! It’s a win-win for everyone.
** Nominate Your School in Florida to be a “Ford Safe Driving Zone”**