“The bikes featured in Stranger Things have almost become their own characters,” says Milissa Rick, senior director of marketing, Schwinn. “These retro bikes are the kids’ primary form of transportation – taking them towards adventure and away from danger. It’s exciting to be a part of this incredible series with the launch of Mike’s Bike.
The limited-edition Mike’s Bike is inspired by the bicycle that the main character, Mike Wheeler (played by Finn Wolfhard), rides throughout season 1 and 2 of Stranger Things. Keeping in line with the old school feel of both the series and the bike, Mike’s Bike is only available for purchase by calling 1-800-SCHWINN. The number will be shared with the public in a Chicago Tribune newspaper ad, and in a 1980’s style TV commercial on Schwinn social media channels (view commercial here).
Mike’s Bike comes in a special edition, retro themed Strangers Thing collectors box. It features a springer front suspension fork, banana-style saddle, classic high-rise ape bars, rear “sissy” bar, rear pegs, coaster brake, a front light and bell. The Stranger Things logo is featured on the chainguard and other Easter eggs fans will appreciate appear in other areas on the bike. Mike’s Bike retails for $379.